BAOFENG MODERN International Holdings Ltd (HK: 1211), China’s top casual footwear firm, got a helping “hand” from 18 Miss Asia Pageant 2011 contestants last week as the region’s most beautiful women strutted their stuff on a Hong Kong catwalk wearing Baofeng’s latest line of slippers and sandals.
NextInsight was there, camera in hand of course.
As the official casual footwear supplier to the upcoming Pageant, the Hong Kong-listed firm -- along with media partner Asia TV – had a collective foot in the door to the marquis event by being able to host a luncheon at the Palace Restaurant smack in the heart of Hong Kong’s shopping mecca of Tsim Sha Tsui on bustling Nathan Road.
“We are honored and delighted to be a part of this grand Pageant tradition, and seeing this room full of our friends and supporters, as well as so many beautiful contestants, makes all the travel and preparations well worth it,” said Baofeng Modern CEO Chen Qingwei.
Photos: Andrew Vanburen
Baofeng is no stranger to mixing with models, as NextInsight’s coverage of their flagship store opening in Hong Kong’s busiest shopping district – complete with video – can be seen here.
But the stunning women donning Baofeng’s Boree label line of casual footwear on the catwalk last week were anything but ordinary models, as one of them will very likely be crowned Miss Asia 2011.
Therefore, the young ladies making their way down the elevated walkway that stretched through a large hall of tables were certainly as much an attraction as the eye-catching line of Baofeng’s Spring/Summer casual footwear they wore.
And of course, to help the beauties prepare for the rigors of real-time judging, all 16 tables of onlookers were given the chance to vote for their favorite catwalk contestant.
The 18 contestants were also given a chance to rest their feet halfway through the event as the catwalk was transformed into an expansive easel with the young beauties sitting alongside, doing their best to decorate Baofeng’s Baoren line of casual footwear with a kaleidoscope of colored markers in a five-minute time period.
Therefore, some of the most beautiful women in Asia were finally given a chance to be judged on the beauty of their artwork rather than just their own physical attributes.
The afternoon then took a luxurious turn, with models taking to the catwalk to show off Baofeng's latest offerings crafted along with new partner -- global king of crystal Swarovski.
Finally, the event concluded with the sudden appearance of a group of professional models sporting Baofeng footwear emblazoned with the logos of all 30 National Basketball Association (NBA) teams.
This was thanks to Baofeng inking earlier this year of a joint promotional deal with the Association wherein Baofeng is licensed to imprint the team logos from all 30 NBA teams on their slippers and sandals, potentially making their wares even more attractive to a much larger demographic.
See also:
BAOFENG: Aiming To Crystallize New Orders With Swarovski
BAOFENG: PRC’s Top Slipper Co 1H Sales Surge 30% To Nearly 600 Mln Yuan
BAOFENG: HK Flagship Store To Solidify Slamdunk NBA Tieup
寶峰時尚: 创造新的步行道
上礼拜，2011年亞洲小姐競選大會指定時尚拖鞋供應商寶峰時尚與亞洲電視合作啟動時尚設計秀午宴。
寶峰時尚國際控股有限公司作為本年度亞洲小姐競選大會指定時尚拖鞋供應商， 於2011年12月15日與香港亞洲電視聯合舉辦隆重的合作啟動儀式。
屆時， 寶峰時尚行政總裁陳慶偉先生亦蒞臨本次盛大典禮。
2011年亞洲小姐的18位候選佳麗親身演繹了寶人(Boree) 系列時尚拖/涼鞋， 在天橋上展示優雅魅力。
另外，佳麗們還根據自身對美的理解和親身設計了寶人品牌的拖/涼鞋，盡顯動人智慧。
寶峰時尚是香港上市企業(1121.HK) ，亦是目前中國知名的時尚拖/涼鞋品牌，已與世界優質的水晶供應商施華洛世奇和美國職業籃球聯賽NBA結為戰略合作聯盟。
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宝峰：中国顶级拖鞋公司，上半年销售激增30%至近6亿元人民币
