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WHEN KATHY ZHANG started investor relations company Financial PR in 2001, she had no success model to look to.

Still, in an industry that today is still not well understood by the investment community and listed companies alike, she forged her own success story and won a growing stable of clients.

Financial PR currently services over 70 listed companies in Singapore, Hong Kong, Taiwan and China, by helping them communicate effectively with fund managers, analysts, individual investors and the media.

The company’s consultants have financial backgrounds such as auditing while a few have training in areas such as engineering that enable them to grasp well their clients' business dynamics.

Last night, as managing director of Financial PR, Kathy took to the stage at The Ritz-Carlton hotel for the fourth consecutive year as one of the winners of the Singapore Prestige Brand Award (established brands category).

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She received the award from Mr S Iswaran, Senior Minister of State for Trade & Industry and Education.

The award event was organized by the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao.

Financial PR, if it wins the award again next year, would enter the Hall of Fame, a rare accolade.

Meanwhile, the company which rakes in multi-million revenues every year as the biggest investor relations company in Singapore is stepping up its regionalization drive.

In particular, it has substantially grown its revenue from Hong Kong and Taiwan. On the whole, it seeks to to build a sterling track record and a level of profitability to position itself for an initial public offering in the future.

If and when that happens, the company that offers its clients guidance on IPO processes and post-IPO investor relations will become its own best client - and an unusual success story.

Last year's story: FINANCIAL PR scores hat-trick at SPBA 

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