Direct selling in China is the number one retail distribution channel for vitamins and supplements, comprising 64 percent of "value sales" in 2012, Euromonitor reported, crediting the sustained business development of such direct sellers as Amway and Infinitus. China's 2012 direct sales rose 13.5 percent to nearly $20 billion, reported the Direct Selling Association.
Individual companies have reported even stronger growth. Consider Herbalife, whose annual net sales in China rose 69.3 percent to $471.6 million in 2013. At the end of last year, Herbalife was operating 66 retail stores in 29 provinces and had direct selling licenses in 25 provinces.
China appears to be poised for more gains—so long as the government doesn't impose another ban on direct selling. Euromonitor forecasts that the retail value of vitamins and dietary supplements will grow from $10.06 billion in 2008 to $17.56 billion in 2018.
Will Best World's turn come later this year? Its direct-selling application is being considered by a Chinese provincial govt. When it's approved, Best World will be able to attract a sales force for its nutrition & costmetics products etc