Deputy Prime Minister Teo Chee Hean (centre) shares a toast with Derek Goh (right) and Larry Tan (left, Asia President, Texas Instrument).
Christina, wife of Derek Goh.Photos courtesy of Serial System1 Nov -- HOMEGROWN ELECTRONIC components distributor Serial System, which started as a one-man operation at the back of a florist shop, marked its silver jubilee celebrations with substantial charity donations at an event graced by Deputy Prime Minister Teo Chee Hean.
Founded in 1988 by Dr. Derek Goh, the current Executive Chairman of Serial System, and listed on the Singapore Exchange since March 1997, Serial System now has over 800 employees in 50 offices across 12 countries.
One of Asia’s leading distributors of electronic components, it recorded revenue of US$600 million for the nine-month period ended 30 September 2013.
Dr. Goh handed out cheques of S$150,000 to mayors or representatives of each of five Community Development Councils (“CDCs”).
L-R: Wong Ngit Liong (Venture Group Chairman / CEO), Serial Microelectronics COO Adrian Chu, Tan Bien Kiat (Titan Capital, MD) Larry Tan (Texas Instrument, Asia President). Each CDC will match the donations dollar-for-dollar to provide financial assistance to the needy. For each CDC, Serial System is donating S$100,000 while Zhi Zhen Tan Dao Xue Hui (“Zhi Zhen Tan” or “旨真壇道学会”) – a Taoist charity organization founded by Dr. Goh – will pledge S$50,000.
With the help of the government matching, both Serial System and Zhi Zhen Tan have committed to raise S$4.5 million over three years, from 2014 to 2016.
Kenny Yap, executive chairman of Qian Hu Corp, with Ron Sim, executive chairman & CEO of Osim.Apart from its contribution to the CDCs, Serial System also presented S$100,000 and S$150,000 to Nanyang Technological University to set up the Serial System Ltd Bursary Fund and the Serial System Scholarship Fund, valued at S$250,000 and S$375,000, respectively, after a 1.5 times match by the government. At the event held at Resorts World Singapore, attended by several distinguished ministers, foreign delegates, customers, suppliers, bankers, business partners, guests and staff, Serial System and Zhi Zhen Tan also committed to a three-year programme with the Children’s Society, for a total of $105,000 to be distributed equally over the course of the programme.
The virtue of giving back to society has been deeply imbued in the Serial System’s corporate culture.
Derek Goh with Mah Bow Tan, former Cabinet ministerFor 19 years, its staff has visited homes for the aged annually without fail. The Group has also contributed to charitable organisations such as the National Council of Social Services, Loving Heart Multi-Service Center, Club Rainbow (Singapore) and MENDAKI.This year, Serial System also contributed S$100,000 towards the building of Xinmin Secondary School’s Creative Arts Complex and S$75,000, as co-sponsor of the World Learner Exchange Scholarship, to be disbursed over three years.
L-R: Dr Mohamad Maliki Osman, Mayor, South East District, Dr Amy Khor, Mayor of South West District, Derek Goh, Dr Teo Ho Pin, Mayor of North West District, Sam Tan Chin Siong, Mayor, Central Singapore District, Zainal bin Sapari, Vice Chairman Of CDC. 
L-R: Sam Goi (executive chairman, Tee Yee Jia), Mohd Nazifuddin bin Dato' Seri Najib Razak (Board Advisor to Midas Touch Asia), Joe Goh, Group MD Ossia International, Kiyoshi Nishikawa MD, Toshiba Electronics Asia (S’pore).
L-R: George Quek (executive chairman, BreadTalk), Gordon Tang, non-executive director of Sing Hai Yi, Andy Lim, chairman of Viking Offshore & Marine.
For over a quarter century, Serial System has carved a niche as a trusted and value-added distributor of electronic components, bridging the supplier and the customer.
It combines advanced supply chain with business intelligence to facilitate demand creation and help its customers to be more competitive.
"Serial System is on track to reaching its immediate goal of crossing the S$1 billion mark for its revenue this year.
Derek Goh with Yao Hsiao Tung, executive chairman of Hi-P International."Our plan is to grow Serial System several times that in the near future, in so doing delivering more value to customers while achieving our own economies of scale and reach," said Dr Goh."We would like to convey our deepest appreciation to our friends, customers, supplies and bankers for their support in the past 25 years. Their support has helped Serial System to go through the years and we owe our success to all of you."
The text above comes from Serial System's press release.
Happy 25th anniversary, Serial System!
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