UAE_dealL-R: Jagdish Parulekar, CFO - Al Habtoor Motors, Daniel Eng, Asst VP (International Distribution) - Stamford Tyres Corp, Neil Coolledge, GM - SpeedFit (subsidiary of Al Habtoor Motors), Sultan Al Habtoor, President of Al Habtoor Motors, Peter Hofmann, Senior VP (Singapore Operations) - Stamford Tyres Corp, Ahmad Al Habtoor, CEO of Al Habtoor Motors and Karl Hamer, MD of Al Habtoor Motors. Photo: Company

sumofirenzast185STAMFORD TYRES is best known as a distributor for tyres such as Falken and Continental.

But it also has Sumo Firenza, its proprietary brand that is produced in China and Thailand.

Sumo Firenza is distributed by Stamford Tyres and third-party distributors in Europe, Latin America, Australia, South Africa and Asia.

Joining the network now is distributor Al Habtoor Motors in the United Arab Emirates.

Al Habtoor Motors is a reputable player, as it is a subsidiary of Al Habtoor Group.

This is a UAE-based multi-billion dollar business conglomerate, which is the exclusive distributor for automotive brands including Mitsubishi, Bentley, McLaren, Bugatti, TEMSA, JAC, Fuso and Cherry in UAE. 

Sumo Firenza tyres cater to ultra-high-performance, light truck, truck, agricultural, industrial and off-the-road vehicles.

Said Mr Wee Kok Wah, President of Stamford Tyres: “The automotive industry in Middle East has been growing substantially over the past few years and we still see sustainable growth in that market. We are continuously looking for the right opportunities to grow and expand our business geographically, and we have the opportunity to work with one of the market leaders in UAE, Al Habtoor Motors. 
"We are confident that the wide range of Sumo Firenza tyres can offer Al Habtoor Motor’s customers good value, quality and dependable tyres to handle the varying weather conditions in UAE.” 

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