Eratat Lifestyle

This Eratat stock keeps coming back, demonstrating a resilience that is predictable. Now 20.5 cents. But it has yet to show it can cheong - that is elusive and seems to be in need of a major catalyst. God knows what that might be..... But certainly Eratat is worth more than 30 cents, IMHO.

Cheerful news from this S-chip!!!


The Board of Directors of Eratat Lifestyle Limited (the “Group” or “Eratat Group”) is pleased
to announce that the Group has received confirmed orders amounting to RMB40 million
following the product launch of its new ERATAT Premium Summer Series in Hangzhou
which was held in February 2011.

This will be delivered from April to June 2011, and is in
addition to the ERATAT Classic Spring/Summer Series of RMB477 million orders (to be
delivered from January to June 2011).


ERATAT Premium is the new high-end men’s wear product range, to be marketed in tier-1
shopping malls via our key distributors in Zhejiang, Guangdong, Henan, Shandong, Anhui
and Shanxi.

This is expected to contribute positively to the revenue and gross profit for the financial year
ending 31 December 2011.

The next KAPPA!

China Hongxing once had an announcement saying it had RMB849million of new orders after a trade fair. 4 months later, China Hong Xing got suspended.

Only few out of the hundreds will eventually make it to become the next KAPPA!

Let's be fair here a company announces order book and you want to denigrate it simply because Hongxing also announced order book before? Thousands of companies out there regularly announce their order books, it's a common part of business. This one was a pleasant surprise as it comes as an addition to the current order book already in place for 1h 2011, meaning that 1h 2011 represents its strongest Order Book ever.