ERATAT RECEIVED CONFIRMED ORDERS OF RMB477 MILLION
The Board of Directors of Eratat Lifestyle Limited (the “Group” or “Eratat Group”) is pleased
to announce that following the recent 2011 Spring/Summer Season (“2011 Season”) product
launch and trade order fair (or “Trade Fair”) which was held in end August 2010, the Group
has received confirmed orders amounting to RMB477 million, which will be delivered from
January to June 2011. This represents an increase of about 23% over 2010 Spring/Summer
Season (“2010 Season”) actual sales of RMB388 million (excluding third party brand
footwear sales).
For the first time, the sales contribution from apparel has now exceeded that from footwear.
The 2011 Season sales contribution by footwear and apparel will be 49% and 51%
respectively (2010 Season: 57% and 43% respectively). The proportion of apparel sales is
expected to grow vis-à-vis footwear sales, which is part of the Group’s strategy to grow
Eratat Brand.
Furthermore, the ex-factory average selling price (“ASP”) has increased for both footwear
and apparel as more fashionable design and enhanced quality products will be marketed in
2011 Season. The ASP of footwear will be about RMB90 per pair (2010 Season: RMB72
per pair), while apparel will be about RMB80 per piece (2010 Season: RMB58 per piece).The increase in ASP is expected to contribute positively to the gross profit and overall gross
profit margin.
The consumer market continues to be challenging and competitive. But the Group believes
the strategy to reposition Eratat as a casual lifestyle brand differentiates itself in the market
and is beginning to come to fruition.
By order of the Board
Lin Jiancheng
Executive Chairman and CEO
12 October 2010
Cimb target price 43 cents on 24 Nov 2010.
Sias TP 45 cents on 4 Nov 2010.Intrinsic value of 45 cents is 6.4 PER FY11 EPS.
Its 1H11 sales is expected to grow at
20% vs current pe of 4.8.
Its NAV is 28 cent, so it is still trading below its NAV. Going to be harder to find another stock with growing top line and bottom line and still trading below its NAV. It also has a yield of 3.8%. And its pay out ratio is about 20% with no debt.
According to cimb, maybe there is a dual listing possibility. Why not when Hong Kong, Korea or Taiwan TDR can give better valuation.
So will this be the next multi-bagger assuming it reaches TP and follow by revaluation?
