IN THE VIDEO below, Eric Kong, fund manager and co-founder of Aggregate Asset Management, explains certain principles of investing of his fund. 

These are: low PE, low price/book value, high dividend-yield.

The presentation is pitched at the relatively inexperienced investor --  a guy holding a full-time job and has no time nor expertise to pick stocks -- and does take a swipe at a competing investment vehicle, unit trusts, as well as "gurus' who tout their high-priced investing courses. 

The sophisticated investor, on the othe hand, would know the stuff and even have his own stock-picking approach which is different from that of Aggregate. 


Recent story: AGGREGATE ASSET MGT: 'Why we invest in more than 100 stocks'

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