ON 2 Sept, a reader, Diversity, posted the following in our NextInsight forum after attending Sino Grandness' EGM:
"A 25-minute movie was screened after the EGM whose story is about a girl who aspires to be a singer.
She takes loquat fruit regularly. Her schoolmates, impressed by her signing talent, remark that her mother has to be good in singing too. The girl is heartbroken because her mother is mute and deaf.
One day, her mother brings loquat fruits to the school. When schoolmates find out her mother's handicaps, the girl is embarrassed and angrily asks her not to show up at the school again.
One day, the girl takes part in a singing competition and notices her mother among the audience. She pays tribute to her mother, who is moved to tears even though she cannot hear her.
Throughout the 25 minutes of the movie, the "Garden Fresh" brand shows up only three times.
» First, when a friend of the girl brings several bottles of loquat juice to share with the girl and her roommates in the school dormitory.
» Second, when a friend whisks out bottles of loquat juice in celebration of the girl passing the audition for the singing competition.
» Third, when the camera pans the stage which is bedecked with the "Garden Fresh" logo.
The movie serves its purpose of promoting "Garden Fresh" in a refreshing manner. It does no hard selling.
The movie should be a hit. Sino Grandness has proven to be quite creative in coming up with this advertising platform to promote the "Garden Fresh" brand."
She takes loquat fruit regularly. Her schoolmates, impressed by her signing talent, remark that her mother has to be good in singing too. The girl is heartbroken because her mother is mute and deaf.
One day, her mother brings loquat fruits to the school. When schoolmates find out her mother's handicaps, the girl is embarrassed and angrily asks her not to show up at the school again.
One day, the girl takes part in a singing competition and notices her mother among the audience. She pays tribute to her mother, who is moved to tears even though she cannot hear her.
Throughout the 25 minutes of the movie, the "Garden Fresh" brand shows up only three times.
» First, when a friend of the girl brings several bottles of loquat juice to share with the girl and her roommates in the school dormitory.
» Second, when a friend whisks out bottles of loquat juice in celebration of the girl passing the audition for the singing competition.
» Third, when the camera pans the stage which is bedecked with the "Garden Fresh" logo.
The movie serves its purpose of promoting "Garden Fresh" in a refreshing manner. It does no hard selling.
The movie should be a hit. Sino Grandness has proven to be quite creative in coming up with this advertising platform to promote the "Garden Fresh" brand."
We understand that after the recent F&B trade show in Wuhan city, Sino Grandness bused more than 200 distributors to Danyang, where Sino's new and second factory is located.
After the factory tour, the distributors were hosted to a dinner by Sino Grandness.
The movie was screened during the dinner. The usual din of a huge gathering died down as the guests became riveted with the movie and its powerful theme of a mother's love.
The movie was screened during the dinner. The usual din of a huge gathering died down as the guests became riveted with the movie and its powerful theme of a mother's love.
And, of course, they appreciated the ingenious subtlety with which the efficacy of loquat juice and "Garden Fresh" brand were promoted in the movie.
Happy viewing!
(Below is a 30-second advertisement extracted from the movie)
(Below is a 30-second advertisement extracted from the movie)
