Eratat Lifestyle

Del, i did read that article in 2011, but info is not enough.

I would like to know:
1) what is the most ex shirt, cheapest, av price
2) The crowd at various times of the day, who are his patrons? are they hitting the right ppl?
3) What other western labels can be found in the malls, how does they product compare with Eratat's in terms of price and quality
4) How aggressive is their marketing.
5) I might even try to strike up conversation with their customers or customers of the nearby shops and ask them about their opinon of Eratat and that of other labels.

If i could, I would also visit the hangzhou branches, I think those will be even more telling.

I might not have bother to do such detailed scuttlebutting if we are talking about local companies, honestly, I dun really trust China firms that have so many red flags, It must be proven otherwise, if not, I will take heed of red flags and avoid.

thats my way, poor returns, yes, but I appreicate a good noght sleep

Hi Greenrookie,

Thank you for ground work and wd appreciate it if you could also check out Eratat's latest Lifestyle Cafe -- it has set up about 10 such cafe over major cities such as beijing and shanghai...

Hi Everyone,

My first post here!

For the proposed expansion, I think Eratat will really need a lot of cash.

My view points:

To raise cash, Eratat could consider other options like rights issue instead of the bonds.

Think…… If a company is on the brink of insolvency, do you think the company will go for the bonds option and risks default on paying up the hefty interests? The company could easily choose to go for a much safer option like rights issue (no need to pay interests).

RMB67m of interests is not a small sum. The Eratat Management must have already considered their fund raising options carefully as they have been in talks with SHK for more than a year. SHK will likely be able to add value to Eratat. If not, CEO Lin Jiancheng will not put his entire stake of Eratat shares at risk.

In the meantime, I look forward to the upcoming dividends : )

Vested.

@the peak, not sure what made you having vested interest in this company.

Negative comments aside, no one is sure of any stock. There is definitely risk involved. SHK being one of the largest investment firms will surely add value to Eratat's business. My humble take is 'its a win win deal'.

And yes, we are also looking forward to the dividend

Dividend@50% EPS

Eratat will incur abt $1.675m per quarter for cost of the bond issue, translating to about 0.35c per share. The share price has dropped about 2cts from 14c to 12c since the announcement. Current price seems to be more than discounted...probably due to market downturn as well as fear created --- which I think the critics try to induce.