Food Empire -- from checking around with my friends, this company is markedly less known in Singapore than Super Coffeemix and even Viz Branz. I think that is why its valuation trails its peers by a marked amount.
Food Empire's 3 key markets are Russia, Ukraine, Kazakhstan.
These make up a very sizeable population which would enjoy coffee especially during winter and autumn. So pretty good room for growth.
FE has done well and is the No.1 in those markets because it was a pioneer in this product line, as I gather from this Forbes magazine interview with the chairman:
His Own Food Empire